Our vision - 125 Alive

In 2004 North Yorkshire Fire & Rescue Authority developed a new, focused vision to reflect our broader function within our agenda for modernisation:

“Over the 10 years to 2014, in North Yorkshire and the City of York, 125 more people will still be alive through the work of the new Fire & Rescue Service. This will be due to the Service having significantly reduced the likelihood and severity of fire and other emergencies. We will achieve this through the dedication of our staff working in partnership with other agencies in the community.”

The term “125 Alive” captures the vision in one simple phrase. It means that 125 people who might otherwise have died in an accident will be alive because of preventative action taken by the Fire & Rescue Service, working in partnership with other agencies. The target will be achieved by a steady reduction year on year in fatalities in road traffic collisions and fires.

With the continued reduction in deaths and injuries from fire and other emergencies, resulting from prevention and protection measures, this target was achieved a year ahead of schedule.