The Privacy and Electronic Communications Regulations 2003 cover the use of cookies and similar technologies for storing information, and accessing information stored, on a user’s equipment such as their computer or mobile. On the 25th May 2011 amendments were made to these regulations, which require businesses and organisations running websites in the UK to get consent from visitors to their website in order to store cookies on users’ computers.

When someone visits our website we collect visitor statistics using Google Analytics which places four cookies on your computer. We do this to find out things such as the number of visitors to the various parts of the site and how we can improve it. This information is collected in a way which does not personally identify anyone. We do not make any attempt to find out the identities of visitors to our website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this.

Details of our Privacy Notices are available under the ‘Your Information Rights’ section of this website.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

To opt out of being tracked by Google Analytics across all websites visit

Use of cookies by North Yorkshire Fire & Rescue Service

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, work more efficiently, or enhance user experience as well as to provide information to the owners of the site.

One of the cookies we use is essential for parts of the site to operate and has already been set (see ‘Essential site cookie’ below). You may delete and block all cookies from this site, but parts of the site will not work.

Essential Cookies

  • Cookie Preference – We store a cookie to record your consent to various elements when you load the website. This enables us to only load other third party code depending on your consent
  • Google ReCAPTCHA – We use Google ReCAPTCHA on our contact forms in order to minimize spam. This service may store cookies on your device in order to determine if you are a person using our website
  • Login Cookies – If you are authorized and choose to log into our website control panel a cookie will be saved to your device in order to keep you securely logged in.

Analytics Cookies

We use Google Analytics to track usage of our website and to improve our services.

Cookie name Expiration time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_ga_<container-id> 2 years Used to persist session state.
_gac_gb_<container-id> 90 days Contains campaign related information. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.

More information can be found in Google’s privacy policy.

External Cookies

We may embed third party services of which will store their own cookies such as YouTube and our social media feed.

The social media feed is produced by Juicer with their privacy policy.