The #BeMoorAware campaign brings together West Yorkshire, North Yorkshire, South Yorkshire and Humberside Fire and Rescue Services to raise awareness of the wildfire risk across Yorkshire’s countryside and promote simple actions that can help prevent fires.

Launched ahead of the summer holidays, the campaign encourages people to enjoy the outdoors responsibly by avoiding disposable barbecues, campfires and naked flames on moorland, disposing of cigarettes and litter safely, and reporting fires immediately. The joint initiative follows a record-breaking 2025 wildfire season, including the major Fylingdales Moor wildfire in North Yorkshire, and aims to protect communities, wildlife, natural landscapes and emergency services from the devastating impact of preventable wildfires.

Our key messages for the campaign:

• Prevent wildfires before they start by avoiding behaviours that can ignite fires in dry countryside conditions.
• Never use disposable barbecues, campfires or naked flames on moorland or in rural areas.
• Take litter home, especially glass bottles and disposable barbecues, which can pose a fire risk.
• Dispose of cigarettes responsibly and never discard them on the ground.
• Enjoy Yorkshire’s countryside responsibly while helping to protect wildlife, habitats and local communities.
• Report fires immediately by calling 999 and asking for the Fire Service.
• Use what3words where possible to provide an accurate location to emergency services.
• Leave the area and do not attempt to tackle a wildfire yourself.
• Everyone has a role to play in protecting Yorkshire’s landscapes, as most wildfires are caused by preventable human activity.

#BeMoorAware aims to raise awareness that one careless action can have devastating consequences, and that simple, responsible behaviour can help protect people, wildlife, property and the countryside from wildfire.

Resources available

Read more about the joint campaign with other Yorkshire fire and rescue services here

Download the Be Moor Aware social media tool kit here

Download Summer safety messages here

Download the Wildfire Prevention Toolkit here

If you have any questions about the campaign, or would like to request some printed copies of the campaign resources, please email our Prevention Team.